8 1/2 Lessons Learned @ GDC 2025
- DJ Meadows
- Apr 3
- 22 min read
Updated: 19 hours ago
Okay -- so we all just experienced the same GDC 2025 right? I feel like so of us may have some sort of whiplash, while others are still repairing themselves or picking up the pieces of their health.
For those of you who aren't familiar, GDC is a convention specifically for game developers in any discipline. They typically have it some time near the end of March, dates dependant, and, from what I've been told, it's always a great time -- if you can afford to go. Now, partially in their defense, this is, what seems to be, a typical "trade show" and if you've never been to any industries trade show, they're all this expensive. Luckily, there are plenty of opportunities to volunteer, win tickets, or get scholarships to attend. Hell, even just hanging out around the convention center is the way to go, aptly named FREE-DC, according to the Sound Business Podcast w/ Akash Thakkar and his episode with self-described "audio-generalist" Nathan Moody.
GDC has always been an exciting time for game developers of all backgrounds. Folks use it to get away from deadlines, see old friends, find new work, reconnect with old companies/businesses, or seek new opportunities in the game sphere.
If you don't know me personally, I am one of the later. My background for the last 7 years has been in most things audio (More Info) but, recently, I've decided to take a leap into game audio.
So it's pretty easy to assume that this was my first-ever GDC. I was excited, anxious, and ambitious going in but no one ever really talks about what happens after the event ends. Why things happen, what to expect, how to prepare yourself mentally, and not be completley upset by what you might've missed or done instead. That's exactly what I want to write about today: Babies First Reflective GDC Experience. If you don't wish to read the limericks I produce, the poetry I weave, and the sonnets I concocted, I completely understand -- feel free to click HERE to get to the TL;DR portion of this article. And don't worry, I can see how many people click that link and I will remeber that for future reference.
Let's circle back to what most people expect going into their GDC weeks. The convention itself is really only three days of exhibitor hall access, with talks sprinkled throughout the week, so most people will arrive Sunday and stay until late Friday/Saturday. But if you've never experienced a GDC before, it's probably hard to get a scope of what you might run into if it's your first time and you're only reading advice articles online, so I'll keep it short(er):
Private Meetings (Scheduled via App & Impromptu)
Private Dinners
Networking Opportunities (both inclusive and exclusive)
Talking
Free Coffee/Tea -- but only at 10am for some reason and only for like an hour?
Exhibitor Hall (Wed-Fri)
Private Parties; password required
Coffee MeetUps
More Talking
Unofficial MeetUps
Discord MeetUps
Off-Sites (Parties & Events)
Even More Talking
No-Cap Free Parties; no password required, get there early
Jam Sessions
Impromptu Magic: The Gathering Sessions
Investor Pitches
Speed Networking
Dear GOD, even more talking -- when does it stop?!
You get the idea. There's a lot going on, and as a first timer, you might be a little overwhelmed, I know I was. But, be not afraid, my young padawan, this leads right into my first point.
Be Flexible. Go With The Flow.
I'm a planner. I like organization. I like things to start on time, and I like to know how to best allocate my time when I go places. Hell, most of my jobs, freelance or staffed, have been just keeping time for events, projects, or otherwise to be sure we always deliver (or finish) right when we're supposed to.
I learned quickly that planning, while effective in many ways, will likely be thrown to the wayside pretty quickly. For me, specifically, that happened less than 12hrs before I was supposed to leave and drive up to SF for the week. I originally planned on heading up to SF for the week but only had a GDC Nights pass as a volunteer for the GANG Awards on Thursday of that week. Somehow, by the grace of the gamer gods (+ Amir Satvat) I found myself in possession of an Expo Pass Sunday afternoon (I left Monday morning).
Prior to this I had everything planned out. I was going to meet a bunch of game audio folks throughout the week, chill, bring some Magic cards to throw down with strangers to chat, had a bunch of free afterparties to look forward to, maybe attend a Wwise panel or two.
Nope.
All gone. Well, not all of it. I eventually got to most of it, but there was a bunch that went to the wayside because now I had access to everything inside the convention center. This ultimately proved to be my first test of flexibility and seeing how I could weave my current agenda with my growing new agenda. Carpe diem or whatever right?
But is planning out changes really being flexible? Or is it just the illusion of flexibility? Because following through on the idea of flexiblilty is way harder for people, but that's what I feel like every first-timer (and GDC OG) should practice. Luckily, I had someone that forced me to follow through.
Another first timer, Jess, found me on the GDC app a few days prior because she recognized my face/name from another mutual server that we're both in (Airwiggles - highly recommend) and decided to reach out to strike up a conversation. In this conversation, she decided to invite me out to a dinner with a lovely couple she met her very first day of the con (Molly + Eric -- recuring characters in my first experience).
"Why not? We're all here for the same reason, right? What do I have to lose meeting 3 random strangers?" I said to myself. Mind you, I would never, FOR THE LIFE OF ME, do this on your "average" day. I was already uncomfortable attending alone, but I was forced to follow through, and I did, and it was amazing. All three welcomed me with open arms, shared stories of their GDC experiences, offered some advice, talked about their lives outside of game audio, and just had a great time over some Mexican food. From there, we spontaneously walked over to GDC Nights to see what that was all about -- it wasn't about much -- and although I was planning on going by myself regardless, it was way more fun going with a group I already felt comfortable with. And if you ended up sitting on the floor with us at one point that night, Hi! That part was fun, wasn't it? This set the bar incredibly high for my willingness to be flexible throughout the week and allowed me to tackle the rest of the week with, some sense, of ease. So thanks to Jess, but also Molly + Erick!
This next piece of advice might sound contradictory to my last point, but stick with me, I promise they work in tandem.
Do Your Due Diligence. Scout Ahead.
That doesn't mean, literally, scout ahead. I don't even think we can get access to the convention center earlier than Wednesday, and if you're able to, that's probably a swift way to get a perma-ban to any future events.
What do I mean by "Scout Ahead" if we can't use Ranger abilities to actually scout ahead?
Well -- research.
As I mentioned earlier, plenty of articles have been written in the past and will be written in the future surrounding what to expect from GDC 20XX. Exhibitors to check out, experiences off-site, parties you should check out, people you should visit, giveaways, demos, etc. Then there are the others that provided "blanketed" advice pre-con (which I guess is what I'm kind of doing as well) where it's like: drink water, remember to eat, wear comfy shoes, take naps.
Those are all great articles to read. I read a few that popped up on my feed, but I'm talking more about self-reflection and proper scouting. Like any good scout, you should know what you're looking for or at least have an idea. The same goes if you're a student or a professional getting ready to attend your very first GDC.
What are you here for?
Are you here to meet old friends you haven't seen in a year?
Are you here to make new friends?
Are they friends in your discipline? Do you want them to be outside of your discipline?
Are you there to find a job? If so, what kind of job? Salaried? Contract? Client?
Are you there to pitch a game to investors/publishers?
Are you there to schmooze a studio? AAA? AA? Indie? Solo Dev?
Are you there for Awards? Are you there for a specifici talk? Or, like me, making a career pivot?
All of these questions, or any one of them, are great questions to ask yourself as you're kind of "planning" out your week. The answers to some of them might help guide you one way or another to specific parties, meetups, meetings, or gatherings once the convention center has closed for the day, because everyone knows, the best networking is done after the convention closes.
For me, I had a handful of things I wanted to do, but the priority was career a pivot/learning what to expect. I wanted to put some faces and names to folks I've chatted with online in specific sound Discords but that was secondary to me wanting to learn more about the industry I was diving into, from a number of angles. This is what led me to the Society for Game Cinematics after-party at the Adobe offices. Like any gamer, I love me some quality game cinematics and they are SO MUCH FUN to do redesigns for. It also reminded me a lot of my experience in linear and thought that it might make my transition a little smoother (or so I thought). However, I had no way of knowing how or where these cinematics were made. Were they made in-house? Contracted out? Both? How do they choose who would be a good fit for their upcoming projects? Are they full-service houses? Partial? A lot of questions, right? So I thought, why not? I'd love to learn more, and I've never been to the Adobe offices, so why not have a good time and learn some more? And that's exactly what I was able to do. I learned a lot, met some cool folks, and learned more about game cinematics.
From there, I hit up a huge indie-dev party hosted by Reddit, and when that was too overwhelming, I decided to head on over to Audiokinetic's Karaoke Bash later that evening. Most of these I would've never known existed if I 1) Didn't check my marketing emails and 2) used the time I had prior to GDC to dig into past resouces to find this years parties, both official and unofficial.
Resources like GDCParties, Reddit, Discord Servers, and an infamous random spreadsheet of everything compiled into one are so readily available that if you don't do your research, you could be overwhelmed very quickly. I did so much research that I eventually became the guy that was sending out party links/info to folks I would run into.
Who knew research could be so beneficial? Tell that to my highschool self.
Parties are all great and super fun, but you also have to listen to your body/mind. If you're tired or the party is lame, you don't have to stay until the party ends in hopes of maybe getting a chance to speak to a random stranger in the hallway or at a game demo. It's okay to dip, go to another thing, or just go home. That's why I highly recommend, as a sub-point, IMPROVISE. Similarly to being flexible, sometimes you just gotta wing it in the moment, and in this particular moment at the Reddit party (which was way over-crowded), I had the option to either go to a casual meet up at a brewery or Karaoke. Somehow, along the way, I managed to collect a group of 10-15 folks also looking to dip, so I made the executive decision to head to Karaoke as it would likely be better for the group, even though I personally wanted to go the casual bar meet up. I had a blast at Karaoke though, great decision.
Are you still with me? I hope so, if you've made it this far, I'm proud of you. Most don't even do that (looking at you TL;DR folks). Promise, there's only a few more points, so if you need to use the restroom, refill on snacks, or crack open another cold one, please take a moment to do so. I'll wait.
Welcome back! Let's continue with some more semi-serious points you should consider in your first ever GDC experience.
Organize. Organize. Organize.
Much like in your daily life, assuming that you work in games (or adjacent), organization is key to success in the industry. In any industry, really, if you're structured and organized, you'll likely be lightyears ahead of your competition or even colleagues. We're all trying to figure it out day by day, so if you can come prepared FOR THE DAY, let's go.
But I'm serious, although things may shift and you may need to, as Bear Grylls would say:

Improvise, Adapt, and Overcome, it's still good to keep things relatively organized. Keep yourself to a loose schedule and build in some wiggle room. As I've always said, stage managing for live events, if you can give us 10min to flip a band, we'll get it done in 5min. We've never gotten 10min, but our 5min or less flips are NASTY because of --
Say it together class --
ORGANIZATION.
Even my talking points for this blog post are organized, albeit chaotically, but it's only for me.
Being organized will save you so much time, energy, and stress throughout your GDC week so you can do more enjoying than crying. There will be at least one moment of that so, you should probably schedule that as well.
I mentioned earlier in the flexibility section that I'm not great at just striking up a conversation with people. I can do it, but if I'm not primed to some degree, I'll stutter, fumble, and may think I look foolish. DJ, how can that be? You're so cool and laid back in your blog posts, I'd assume it would translate.
Thanks, internal internet voice. I appreciate that. But actually, although you're around a bunch of nerds/dorks (used in the most endearing way imaginable) it can kind of be hard to connect with folks sometimes. That's life. But that's why I HIGHLY recommend to anyone, veteran or newly acclimated to GDC (or meeting people in general) the following:
Get A "Thing"
But what do I mean by a "thing"? Well, funny you should ask cause that's literally why I'm here.
Focus on something you're super passionate about. The safe bet is anything game-related. You're at a convention of a bunch of gamers, you can rarely go wrong with any topic about games, and it doesn't even have to be video games.
What game have you been playing recently that you're obsessed with?
What game do you miss that you grew up playing?
What is your favorite system and why?
Who is your favorite game character of all time?
What games are using an art style you really appreciate?
These are all great questions to ask and make connecting with folks way easier as the week goes on, but I quickly noticed, the further you venture outside of the "game" bubble for conversations, the more interested people go in the conversation. Game topics to gamers may come extremely easy to most and they're probably asked game-related questions all day every day at GDC, but if you start asking them questions that are a little off the beaten path, you might have more meaningful connections. What's a movie you saw recently that made you cry?
What's a slept on musical artist that you think everyone should check out and why?
What's your preferred pasta shape?
Do you have a color that resonates more with you than others?
Do you have a ridiculous beef with something, not someone? If so, what is it?
These all might be questions to get people exhausted by the talk of games all day, back to reality for a minute and engaged in the conversation. This is also great for group settings as everyone will likely have a different answer for the same question. But one thing is crucial when you ask these questions: PAY ATTENTION. ACTUALLY CARE ABOUT THE ANSWER.

Don't just ask unique questions to ask them. Engage in the answers, explore the origin, and use it to kickstart other conversations. I get it, we're all gamers and might not be charasmatic kings, but if you're going to make the extra effort to find your "thing" put a little effort into active listening (haha!). Or if starting a convo isn't your thing, have or do something that others may comment on to start a conversation with YOU. For example, I saw a guy dressed as a Wizard with a "!" above his head where folks could go to him to receive a "quest" (I think it was his business card?), someone else had one of those rainbow parachute things, and another company was handing out inflatable couches at the gardens. All are great tips to have folks approach YOU, instead of the other way around.
I got to witness this first hand as I quickly figured out that my "thing" was the following:
"What is your current hyper-fixation?"
Which got everyone excited that I was talking too. We had some pretty common answers like pets, hiking, music, films, games (obvi), trains (also obvi), and family. But even the common themes had interesting reasoning behind them. However, amongst all the shared hyper-fixations, we had plenty that stood out. Here are the ones I enjoyed the most:
Frogs
Fingerboarding
Olympic Weightlifting
Synths (but not for music; just vibes. Dark room + synths)
Mini Figure Painting
Magic: The Gathering
Gotcha-Games
The Cat-Butt Game (GDC Exclusive)
Karaoke
Chess
Clams
Board Games
But it even got people thinking, because they've never been asked that question before and it's a question that can change with time. If you're reading this, not that I own the rights to any one question but I'd appreciate it if you don't use it. I'm pseudo-claiming this question, partially because I don't have a better one on the back burner.
Now that we've covered some ice-breaking questions on meeting new people. I'd love to tone it down a bit and get a touch more serious on my next point. This may be a hard one for most, including myself. Recently though, I have found more success in this approach by the way I've been going about it then maybe I would've approached it in my earlier years.
Honesty + Transparency
This can be interpreted in many different ways by a number of different people both on the receiving end and in the eye of the beholder. Like language, there are so many different ways to interpret one word or phrase. Tonality, context, individual, time of day, environment, etc. so for this to work, you need to do a little more reflection into why you're at GDC, your goals, and have a rough idea of where you'd like to be in this space; either 1yr, 5yrs, or 6months from now. This may help you craft the best or most professional approach to your interactions at GDC.
Let's be real. Everyone knows why most folks go to GDC. It's a trade show. The idea is to find new clients, get new business, sell your product/service, or, in most cases, land that next opportunity in an industry you're either transfering into from another industry or graduating into (grad/post-grad life). There's always some sense of sub-text throughout the week of GDC of, hey, I'm selling myself/product/service, and "vibe-checking" you to see if we'd be a match.
Sometimes, folks make it more obvious; I did run into a kid running around half-jokingly pointing at folks saying "give me a job", and some are way more subtle, but maybe to the point where it kind of feels like manipulation. This is always, and will always be, a delicate balance. But if you're open, honest, and transparent about your reasoning for being there, you shouldn't have anything to worry about when it comes to subtext because you're being true to yourself. Once your peace is out into the world, it's up to the individual receiving this information to interpret how they receive your message -- this is where a lot of people kinda get freaked out a bit, but you have to know that it isn't your job to control how they interpret your message. This is always why I prefer in-person interactions as opposed to just email correspondence, you can read the room better.
For me, this was the biggest takeaway from my GDC experience. I mentioned I was making a career pivot from a different industry and finally took the leap into game audio, but more so that I was there to learn and meet some lovely people in the industry. So, while I was scouting ahead, I perfected my "pitch" when I met new people: "Hi, I'm DJ. I'm a Sound Designer + Foley Artist in LA that is currently in the middle of a career pivot into game audio. I've been in the linear space (Film/TV) for the past 7 years but have seriously been active in the community for the last year. I'm open to opportunities but am just curious to learn about what I should expect during this transition and where I might best allocate my time/resources during this time." Now, obviously I didn't recite this to EVERY person that I met throughout the week, but I did get the key points down to quick and digestable talking points. This would then allow me to slip these little factoids about myself when asked about them. Unless the setting called for it, I would never unload ALL this information on a new person, but it was inevitable these things would come up in the "What do you do?" discussion.
You also have to be respectful of people's time at this event; they're just as busy as you likely are, so being quick, deliberate, and confident in what you're saying, while not dwelling on any one thing (negatively), will help the conversation flow naturally without dampening the mood. Cause lets be honest, the last few years in entertainment (+ games specifically) have been brutal and we're all feeling it. No need to be that guy who brings the mood back down from a fun time of year.
2024, for me, was also an incredibly rough year. I lost my job in March, a family member in April, my confidence dropped in the job market/my skills, still [currently] on the hunt, and my savings were wiped as I attempted to survive in the current market. There were moments where folks would genuinely ask, to which I would tell them, but I tried never to dwell on the negative. But let me be the first to say that you can still BE HUMAN and have these human experiences cause these are very common (unfortunately) nowadays. Regardless, I always say that life has a funny way of working itself out. I firmly believe that if you put good out, you will get good back at some point. It's just a few bumps in the road.
What also helped ease some of the struggles of the "outside world" was I got to brag and be proud of my first ever completed game-jam, which you can read more about HERE. Overall, sit with yourself while you scout ahead and come up with key points of who you are, what brings you to GDC, and what interests you. For review, here were mine again:
Name ("Hi I'm XYZ...")
Experience/Background/Specialty ("I'm a/an ABC who currently works on/at XYZ...)
What brings me to GDC ("I've been active in this community and I'm looking to learn more as I'm currently in a career pivot from C to D")
Where I see myself ("I've also had a passion for A and B but would love to focus on A.")
Where I'm struggling ("I'm coming from XYZ industry/new grad...)
Proud Dad Moment ("Here's a cool project I just finished/am working on...")
Keep is short, sweet, and simple. Practice in the mirror a few times and in no time you'll have your schpeele down to the point where you don't even realize you're giving one.
But also, again, remember to Be Human. Relax. And Be Real.
P.S. - Bring business cards to trade like Pokemon but never force your business cards on folks.
Now that we got the "serious" stuff out of the way, let's take it back to a net-neutral tone. One thing I wish I did more of was
Balance
And this may seem pretty obvious to most but didn't really click for me until Thursday night post-GANG awards. Balance, depending on why you're at GDC, is what allows you to make the most out of your time (and money) there.
What do I mean by balance?
Well, reevaluate why you're there and plan your days around equal parts of business and pleasure. More often than not, people find folks that they become comfortable with early on in the week or a group of like-minded folks that understand their struggles, their language, or like the same things, that's bound to happen at GDC. However, if you're a new grad, upcoming grad, business, freelancer, or contractor, you might also be there to find/get work, and with the ever changing market, you might want to be included in the conversations surrounding it, have a seat at the table, or be a go-to individual contributor (IC). This is where balance comes into play, something that I'll be working on next year, if I'm able to attend again.
Find your people. They'll make you comfortable and confident. They'll grab lunch with you. Lay out in the garden with you. Go to talks with you.
BUT
Find people you may not normally interact with. Be curious. People love to talk about their work/passions, so explore that.
If you have an exhibitor pass, manage the "corporate side" which may have giveaways galore, booth-talks, info, and maybe speed networking/hiring opportunities.
Don't neglect the "indie side" - these folks are creating the future of games, they're taking risks and creating things they want to create without much oversight and they may need your help at some point.
This type of balance, I believe, will provide you with a better understanding of the scope of where the industry might be headed in the next year. In an industry where it's often about WHO you know THEN what you know, it never hurts to wander and be open minded about leaning into the things maybe outside your original scope.
As an example, in my journey, I would love a staffed position at a studio (like everyone else), but I need to gain more experience before getting to that point. How might I do that?
Well, I have some experience implementing audio for games via Wwise + FMOD and a little working in engines like UE5. I also have a lot of experience in creating assets. I am transitioning over from linear media which doesn't change the creativity aspect, but the workflow is just a little different. I might benefit from starting conversations with smaller/indie devs to help make and implement assets for their games. Maybe I should explore the indie dev side a little more and strike up some chatter about their struggles/issue with audio in their pipeline? If anything, they walk away knowing a bit more about how to approach audio then they did prior to that chat I had with them after demoing their game and I learn more about their game and common issues with audio in game development.
Personal Pro Tip: Never approach a conversation with getting a job in mind. Be open to opportunities but never push too hard on selling a service, especially if you're chatting with indies. Most may not have a budget (yet) to bring in paid professionals but education goes a long way in building trust in the process and yourself. Confidence and agression are two very different things and can be mistaken very easily. (Again, this is just my view on business/collaboration; can also tie in to Honesty & Transparency). Again, I didn't do nearly as much as I wanted to on this type of balance but it was something I reflected on throughout the week and as I was recovering this last week. Something to refocus on next year.
Finally, the last stretch. If you've made it THIS far, I now consider you a die hard fan. Feel free to reach out to me and I'll give you a good hardy Thumbs Up photo or a special readers tag, or something else of equal or lesser value. I'm not sure, reach out to me and we can talk about it. Password: "I read that REALLY long article. I would like some time back." Or IRTRLA.IWLSTB for short.
The last two points I'll marry together because, well, they pretty much go hand in hand.
Be Kind + Follow Up
If there's anything I learned in my few short years of film, it's that just being kind can go a very long way. I constantly find myself reflecting on something the head of my audio department said to all of us audio folks who made it through the program, "80% of your job is just being a tolerable person to be around, the other 20% is technical ability. But you really gotta know that 20% when you're given the chance." (shout out YURI - he's a real one!)
Nothing has been more true throughout my short career thus far, I've gotten jobs because I'm "a vibe" (bit of a humble brag, but it's for a reason) BUT I've only been able to KEEP those gigs because of my technical abilities, or at least open to learning more technical skills along the way. You can be the best programmer or make the raddest sounds in the biz, but if you can't get along with your team members or clients, you might not get super far. Not saying that any of this is definitive "success" advice, but in speaking with veterans who have been working with the same people for a number of years, this tracks.
Outside of that, once GDC has come to a close and folks are recovering from whatever ailment has been floating around that convention center, follow up with people who made an impact on your week. Again, be personable and thoughtful when you reach out.
Where did you meet them?
Did you talk about anything notable when you met them?
If not, remind them who you are and where you met.
Thank them for their time/connection/business card.
Schedule a coffee chat (if applicable).
And ask to keep lines of communication open if you have any questions.
Keep it short. Keep it professional.
Treat everyone EQUALLY. (Yes, even if they work at your dream studio.)
Folks the week after GDC (and likely the following) will likely have their inboxes/LinkedIn flooded with connection requests, emails, and folks mass sending resumes/follow-ups. Don't stress if you don't reconnect with everyone the Monday after GDC. Take your time, be kind, and (as a final bonus tip) PACE YOURSELF.
So, if you're one of the (few) folks that didn't have time to read this LOVELY article that I bled, cried, and lost sleep over, what did we learn today? By the way, there is no (I lie, very little) judgement if you couldn't read all of this, I'm having to scroll back up to remember what points I made.
1) Be Flexible - Be a river, cause rivers aren't stressed.
2) Scout Ahead - It's better to be over prepared than under prepared. But be comfortable throwing that all way at a moments notice.
3) Be Organized- Build out your calendar and stick to it. Schedule in some cushion.
4) Find a "Thing" - What will help you stand out? In an appropriate way.
5) Find Balance - Between personal + professional objectives.
6) Be Honest + Transparent - Without bringing the mood down.
7) Be Kind
BONUSES: Pace Yourself (water, food, naps, comfy shoes) + Improvise
Well, you've made it. Completed this marathon of an article. I hope you found some sort of substance to it, maybe you didn't find any substance and would actually like some time back. I hate to tell you, but unfortunately I can't give you time back but I'm glad you spent time here.
GDC 2025 was such a blast. It took my near empty cup of optimism and filled it right up. It then proceeded to fall over with a constant stream of inspiration, hope, and a new found sense of drive after I was able to visit The Ranch after I wrapped my GDC experience. But I won't bore you with the details - this time. To all the people I met, reconnected with, and learned from - THANK YOU for making a first timers week one that I'll never forget. Here's to the day we finally collaborate!
Stay Tune, Up Next: DJ deletes his Wwise session from his first ever game jam to try and re-create it from scratch to see if he actually retained any information during this time + just polish it overall. (It's a working title)
Also in the works: Un-Earthed - Blog Posts from My Archives (it's just my notes app)
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